Tourism & marketing strategies for rural regeneration
The rural culture destination as creation of unitary offer of value added. From the analysis to the tourist offer. Private and public local institution and Touristic Advisor. Destination Analysis in the perspective of tourism. The course will touch on: Heritage; Environmental sustainability; Natural, Art and traditions, Food and wine, Hand craft; Trend of tourism trades and trend demand; The cultural traveler – Needs and spending capacity (National and international); Positioning before and after; Destination vision; Tourism services and quality stakeholders; Transport infrastructures; Tourism infrastructures; Territorial infrastructures; Priorizations of travel and tourism; Affinity of the human community for travel and tourism; Competitive Analysis Strategy Development; How to empower the destination positioning; SWOT; The role of the tour operator; and Strategic Communication and Marketing.
It will also touch on Tourism infrastructure in rural Area, Creation of a tourist reception network and The widespread hospitality system.