Tourism & marketing strategies for rural regeneration

Tourism & marketing strategies for rural regeneration

Taught in presence
Module content

The rural culture destination as creation of unitary offer of value added. From the analysis to the tourist offer. Private and public local institution and Touristic Advisor. Destination Analysis in the perspective of tourism. The course will touch on: Heritage; Environmental sustainability; Natural, Art and traditions, Food and wine, Hand craft; Trend of tourism trades and trend demand; The cultural traveler – Needs and spending capacity (National and international); Positioning before and after; Destination vision; Tourism services and quality stakeholders; Transport infrastructures; Tourism infrastructures; Territorial infrastructures; Priorizations of travel and tourism; Affinity of the human community for travel and tourism; Competitive Analysis Strategy Development; How to empower the destination positioning; SWOT; The role of the tour operator; and Strategic Communication and Marketing.

It will also touch on Tourism infrastructure in rural Area, Creation of a tourist reception network and The widespread hospitality system.

Module responsible

Alessia Mariotti

Associate professor in Economic Geography at UNIBO.

Module teachers

Prospero Gulli

Coordinator – Branding & Marketing Strategy at Borghi Italia Tour Network-BITN.

Rosa Maria Musco

Founder and Head of External Relations and International Trade of Borghi Italia Tour Network-BITN.