The arts are usually considered as less accessible for rural communities. Art and festivals are, however, becoming increasingly popular in rural areas as a means to revitalize local communities. Making arts more accessible to rural communities to experience, participate and work in, has an impact that goes well beyond what can be measured in economic terms. By enabling participants of all ages and abilities to take part in artistic activities, RURITAGE generates new cultural capital and further increases creativity. Successful reinforcement of rural societies through arts creates inclusion through awareness of diverse cultures and identities.