While the urban population all over Europe has been growing, rural areas suffer depopulation. Beyond the challenges presented by the migration crisis, migrant arrivals in rural contexts serve great opportunities for rural regeneration by re-populating abandoned areas and fostering new economic and social growth. Cultural and natural heritage can function as an inestimable channel to ensure a real and lasting inclusion of newcomers within local communities. Local traditions, languages, arts and crafts or gastronomy spur the process of integration which enables regeneration.