Rural communities have generally less access to the arts. However, art and festivals are becoming increasingly popular in rural areas as a means to revitalize local economies. They have direct and indirect impacts on communities. They provide opportunities for participation, skills development, volunteering and social, cultural economic and environmental developments. Art and festivals have impacts that go well beyond what can be measured in economic terms. They contribute to the quality of life by strengthening communities, providing unique activities and events, building awareness of diverse cultures and identities, and acting as a source of community pride. By engaging youth, art and festivals can also promote youth entrepreneurship and a 'creative rural economy', providing inspirational jobs and examples of entrepreneurship that are particularly attractive to young people.